Matsushita Electronics of America,
Quasar Electronics Division
Franklin Park, IL. 1980 - 1985

$600 million marketer of TV’s, VCR’s, and household appliances for Osaka, Japan-based, Matsushita Electric Industries.

National Sales Manager -
Video Recorder and Camcorder Division, 1983-1985
Marketing Manager, 1981-1983
Product Manager, 1980-1981
• Grew annual sales 400% while driving Quasar VHS VCR and camcorder business from #5 market share to #3.
• Oversaw product marketing, plus managed on dotted line basis over 100 sales personnel, including 18 Branch Managers and 6 Regional Managers, the latter working with 40 independent distributors.
• Personally managed select key accounts, including Brandsmart USA, Macy’s, Silo, and Sound Of Music (now Best Buy).
• Established all pricing policies and managed all sales promotion and new product introductions.
• The first American marketing graduate of Matsushita Overseas Training Center, Osaka, Japan.